Motion Design is a field similar (but not totally alike) to Animation. Motion Designers use a variety of software to animate 2D and 3D graphic designs in order to tell stories, deliver emotional impressions, and highlight brands.
Motion graphics are used in music videos, movies, video games, applications, and more. The 3D motion graphic specialist is great for explaining complex concepts, products, or services while conveying your brand.
The market has become increasingly saturated in recent years. This means businesses must use all tactics to stand out and grab the attention of a falling audience. Motion graphics are very effective.
Motion graphics make boring content easier to digest, more engaging, and easier to remember. Motion charts are easy to share. Motion graphics create and increase brand awareness. Using motion graphics to explain a concept (commonly known as "explanatory videos") has become a marketing practice.
The most common types of video were presentations (65%), followed by advertisements (57%) and explanations (47%). Motion charts can also be easily shared. Motion designs are inherently shared and create organic growth for any marketing campaign. In modern parlance, your animation can go viral and be fun enough to retweet or share on social media.
Motion graphics create and increase brand awareness. Apart from that, these graphics are also efficient and inexpensive. Motion designers work in programs with many modular capabilities. Whenever you need to add new audio, swap images, or even add a new animation, it's a fairly easy process.
In fact, you can always make changes to your video, which is nearly impossible in live-action.