The Importance of Video Testimonials

Videos have infiltrated every corner of the internet, and with the release of HTML 5, which allows videos to play without the need for plug-ins, they will become even more pervasive. This is great for companies because it allows you more time to convert a potential customer than traditional text will. 

One of the best ways for companies to use this longer viewer retention is through the use of video testimonials. Video testimonials offer your potential customers instant feedback about your product or services from real people speaking candidly and positively about them. You can get the best video testimonial service via

6 Best Practices for Creating Powerful Video Testimonials

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Conversion rates increase dramatically when a video testimonial is introduced to a site, and it's all because potential customers just want someone they can believe to tell them what you sell is worth it.

One of the best things about video testimonials is that they quickly and effectively can engineer a positive association for your future customers. 

Having a real person explaining their experience with your company positively allows the viewer to believe that they will have a similar experience, much like a face-to-face recommendation would. 

Even if they are considering buying a product or service that you offer which is different from the one discussed in your video, the overall positive association with your company and brand will still help to encourage a sale.